Press archive · Luxury Immobiliare
The luxury property market in Forte dei Marmi
Trends, prospects and the evolving expectations of international clients.
THE LUXURY REAL-ESTATE MARKET IN FORTE DEI MARMI
WE MEET SERGEY BASHKYRTSEV, WHO, TOGETHER WITH HIS PARTNER FABRIZIO ZANETTI, OWNS THE REAL ESTATE ADVISOR BROKERAGE COMPANY IN FORTE DEI MARMI.
TRENDS AND OUTLOOK
With our customary excitement, we enter this truly elegant and splendid real-estate agency and, together with him and his associate Federica Sala, discuss the great and resounding success of this genuine “pearl of Versilia”, Forte dei Marmi. With its exclusive beaches, majestic pine trees and the Apuan Alps in the background, it continues to be one of the most sought-after destinations for those wishing to invest in a luxury villa.
The market for prestigious residences here knows no crisis; on the contrary, it is recording steady and significant growth. “The 2024 rental season,” Bashkyrtsev tells us, “confirms this trend, with an increase in demand and prices, making Forte dei Marmi’s real-estate landscape increasingly dynamic and international.”
Year after year, Zanetti & Bashkyrtsev increasingly observe that Forte dei Marmi’s luxury real-estate market is characterised by growing demand for exclusive villas, equipped with every comfort and immersed in the tranquillity of pine groves or offering sea views.
“Luxury properties,” Federica Sala tells us, “are not simply summer residences here, but genuine havens of peace and privacy, finished down to the finest architectural and interior-design details, such as those that we at Zanetti & Bashkyrtsev are currently building through our company Roma Imperiale Luxury Services, near the historic centre and in Roma Imperiale.”
“The 2024 rental season,” Bashkyrtsev continues, “sets a new record, confirming the resort as an exclusive and desirable haven.”
Forte dei Marmi’s clientele is proving increasingly international. “This year,” the two professionals tell us, “in addition to the traditional European clients (north-eastern Europe, Switzerland and England), there has been a sharp increase in enquiries from the United States.”
Fascinated by the Italian lifestyle and the beauty of Tuscany, Americans see Forte dei Marmi not only as a luxury seaside resort, but also as an ideal location for prestigious real-estate investments.
Sergey Bashkyrtsev explains that the profile of Forte dei Marmi’s typical client is also evolving. Alongside loyal visitors of many years’ standing, increasingly often there are new buyers and tenants with considerable purchasing power. These new protagonists of the market are successful entrepreneurs, entertainment stars, athletes and international professionals seeking a residence that represents both a status symbol and an oasis of relaxation.
“This growth,” Federica Sala emphasises, “is also supported by the arrival of major luxury brands choosing this location for their new openings. One emblematic example is Chanel, which is about to inaugurate its new boutique in the heart of the town centre. These investments not only enhance the area, but also help create an even more exclusive and refined atmosphere.”
The new boutiques of prestigious brands attract an affluent and international clientele, enriching the town’s commercial and cultural offering. This phenomenon helps strengthen Forte dei Marmi’s position as one of Italy’s leading luxury destinations.
Thus, this fruitful meeting leads us to a clear conclusion: the luxury-villa real-estate market is expanding rapidly, with growing demand from an international, high-spending clientele. Forte dei Marmi’s appeal therefore continues to evolve over the years, consolidating its position among the world’s most exclusive destinations.
REAL ESTATE ADVISOR
Via Mazzini, 115 - Forte dei Marmi
391 3301873
www.realestateversilia.com