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Neuroarchitecture and quality of life

Wellbeing, sustainability and bespoke design in a new generation of villas.

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Neuroarchitecture and quality of life, photograph 1 from the original publication

NEURO-ARCHITECTURE: WHAT IT IS AND HOW IT IMPROVES QUALITY OF LIFE

FABRIZIO ZANETTI’S “VILLA THERAPY” AND THE FUTURE OF THE LUXURY REAL-ESTATE MARKET IN FORTE DEI MARMI

WELL-BEING AND SUSTAINABILITY, BESPOKE, TAILOR-MADE PROJECTS

The TENET Holding group, founded by entrepreneurs Fabrizio Zanetti and Sergey Bashkyrtsev, operates through its companies Roma Imperiale Luxury Services and Real Estate Advisor, and has been involved in the construction and sale of luxury villas in Forte dei Marmi for two generations.

In recent years, particularly in the luxury real-estate sector, the concept of neuro-architecture has begun to be introduced, in the search for the key to the good life, well-being, health and harmony with nature.

Neuroarchitecture and quality of life, photograph 2 from the original publication
Photo: Matthew Millman.

THE VILLAS OF THE NEXT GENERATION

All this means turning every client’s need into reality, with the greatest possible freedom to personalise every detail and every tailor-made service, so that the key to the good life may open the doors to next-generation villas.

QUALITY OF LIVING

The concept of inner well-being passes through the quality of living, through an ongoing dialogue between our needs and respect for the surrounding environment.

Nature itself needs the expert hand of humankind to create a new form of beauty, born of the perfect balance between people and nature, between old and new, and to create wealth and new resources for everyone.

Neuroarchitecture and quality of life, photograph 3 from the original publication

ECO-ARCHITECTURE AND NEURO-ARCHITECTURE

The client’s every need is combined with the modern concepts of eco-architecture and neuro-architecture, including, for example, the study of orientation and panoramic views; the analysis of spaces and volumes to ensure the best possible privacy; the blending of interiors and exteriors for perfect indoor-outdoor living; and the study of the land’s development and its organic integration into the surrounding environment.

Neuroarchitecture and quality of life, photograph 4 from the original publication
Fabrizio Zanetti.

RESPECT FOR THE ENVIRONMENT

Roma Imperiale Luxury Services has made respect for the natural context and the use of low-impact construction techniques its own personal banner, promoting the use and advancement of green building and eco-architecture in the area.

MENTAL WELLNESS

The starting point, in fact, is that lasting and genuine well-being can exist only through respect and harmony between nature and humankind. For this reason, Roma Imperiale Luxury Services is at the forefront of promoting a lifestyle centred on rediscovering what we now call mental wellness.

Neuroarchitecture and quality of life, photograph 5 from the original publication

INTERPRETING EMOTIONS

Born approximately 25 years ago, neuro-architecture is now one of the world’s most widespread disciplines for the design and construction of public and private buildings. Its aim is to interpret the emotions evoked by spaces and then optimise them through careful design. This is achieved by studying spaces that must be capable of representing a new version of the world—a version that places the well-being of its inhabitants above all else.

Neuroarchitecture and quality of life, photograph 6 from the original publication

MORE THAN 90% OF OUR TIME IN INDOOR SPACES

To understand the importance of this form of architecture for the future, it is enough to consider that, on average, people are estimated to spend more than 90% of their time indoors. Spending this time in environments designed first and foremost with the psychophysical well-being of their occupants in mind will become an increasingly central consideration during the design phase.

Neuroarchitecture and quality of life, photograph 7 from the original publication

EMOTION, WELL-BEING AND BIEN VIVRE

For this reason, Roma Imperiale Luxury Services has strongly aligned itself with the concepts of neuro-architecture and, by extension, with the principles of emotion, well-being and bien vivre.

The aim has always been to promote a genuine, relaxed, eco-friendly lifestyle focused on the pursuit of inner peace. This also means living in authentic places, rooted in tradition and reinterpreted in a modern key in the search for comfort for body and mind.

Neuroarchitecture and quality of life, photograph 8 from the original publication

THE SEARCH FOR THE PERFECT PROPERTIES

This is the basis for Real Estate Advisor’s constant search for properties that increasingly meet these criteria: exclusive properties in prestigious settings, designed with essential features in mind, such as natural light, spaciousness, airiness and high ceilings; properties of absolute value and rarity.

THE IMPORTANCE OF MENTAL AND PHYSICAL WELL-BEING

Today, paying attention to and pursuing mental and physical well-being is more important than ever—something that only a place capable of combining nature, environment, tranquillity and services can offer.

Neuroarchitecture and quality of life, photograph 9 from the original publication

ETHICS AND HEALTH

The architecture of homes is becoming increasingly ethical, attentive not only to respect for the planet and the environment, but also to human well-being, people’s needs and their health.

REAL ESTATE ADVISOR

Via Mazzini, 115 Forte dei Marmi 391 3301873 www.realestateversilia.com